Relaxation Meets Results: Giving Your Clients What They Need This Month

August often comes with a unique set of challenges for our clients. Between summer holidays, juggling childcare and the general busyness that comes with this season, many arrive at the salon feeling both in need of deep relaxation and a desire to keep their skin looking fresh and radiant.

The good news? With a bespoke facial approach, clients don’t need to choose between results and relaxation, they can enjoy both.

Why Bespoke Treatments Work Best in Summer

Every client’s skin is different and in summer those differences can become even more noticeable. For example:

• Sun exposure and hot weather can lead to dehydration, dullness, or a build-up of dead skin cells.

• Travel often leaves skin congested or unbalanced due to changes in climate, water, or routine.

• Stress from childcare and busy schedules can heighten skin sensitivity and leave clients looking tired.

  
  

This is why a tailored treatment is so important, it allows you to design a facial that soothes the nervous system while still delivering visible results.

The Power of Consultation – Even With Regular Clients

One of the key things I always emphasise (and teach in my training) is that consultations should never be skipped, even for long-standing, regular clients.

Skin and lifestyle factors change constantly, and what your client needed six weeks ago may not be what they need today. Perhaps they’ve just come back from a holiday in the sun and need a thorough exfoliation and hydration boost, or maybe their skin is showing signs of sensitivity from heat and stress.

Taking those few minutes to ask the right questions not only shows you care but ensures you’re delivering the exact treatment their skin needs in that moment.

Some questions to include in your consultation this month:

• Have you been away or had more sun exposure recently?

• How has your stress level or sleep been lately?

• Have you noticed any changes in your skin since your last visit?

• Do you feel your skin needs more relaxation, or a results-driven boost or both?

  
  

These simple yet powerful questions give you the insights to create a truly bespoke treatment.

A Perfect Balance: Relaxation & Results

This month, think about pairing skin-correcting techniques with indulgent touches.

For example:

• A thorough yet gentle exfoliation to lift away the build-up from sunscreen and heat.

• Deep hydration to replenish moisture lost during hot weather or travel.

• Massage elements to help clients unwind and release tension.

• Targeted actives or technology to deliver the visible results they’re looking for.

  
  

The art of a bespoke facial lies in weaving these elements together so your client leaves not only glowing, but also restored and renewed.

✨ Takeaway for Therapists: Your clients shouldn’t have to choose between feeling relaxed and seeing results. By leaning into your consultation skills and tailoring every step, you can give them exactly what they need, especially in a busy, sun-soaked month like this one.

👉 If you’d like further support in refining your consultation process or elevating your bespoke treatments, I offer free business strategy calls for facial therapists. It’s a chance to talk through where you are now, where you’d like to be, and the steps to help you get there. Click here to book your call: https://bookings.gettimely.com/sarahjohnsonfacialist/bb/book

Sarah x