Module 1 - The Bespoke Foundations

Module 1 - Lesson 1: Introduction Module 1 - Lesson 2: What Does 'Bespoke' Mean In Skincare? Module 1 - Lesson 3: The Science Behind Tailoring Treatments Module 1 - Lesson 4: Personalisation - The Key To Longterm Skin Health Module 1 - Lesson 5: Define Your Dream Skin Business Module 1 - Lesson 6: Define Your Dream Business Workbook

Module 5 - The VIP Membership Method

Module 5 - Lesson 1: Introduction Module 5 - Lesson 2: What is a VIP Membership? Module 5 - Lesson 3: Creating your Membership Plans Module 5 - Lesson 4: Getting your Pricing right Module 5 - Lesson 5: VIP Benefits & Perks Module 5 - Lesson 6: How to market your VIP Membership Module 5 - Lesson 7: How to Grow & Scale your VIP Membership

Module 6 - 3 Steps to 3K Cash Injection

Module 6 - Lesson 1: Introduction Module 6 - Lesson 2: Step 1. Plan, Create & Theme Module 6 - Lesson 3: Step 2. Package & Design Module 6 - Lesson 4: Step 3. Sell & Convert

THE BESPOKE FACIALIST FORMULA™:
The six-month mentorship for ambitious beauty and skin business owners ready to stop being a generalist and become the go-to bespoke skin expert.
Strategy. Accountability. Implementation.

APPLY FOR MENTORSHIP

Is This Mentorship for You?

You're not looking for another course.

You're looking for a proven roadmap, expert guidance and the accountability to finally build the skin business you know you're capable of.

You've outgrown being a generalist.

Your passion lies in skin, and you're ready to become known for your expertise rather than trying to be everything to everyone.

You don't need someone to tell you what to do.
You need the right mentor to help you become the business owner you know you're capable of being.

This mentorship is for you if...

You're ambitious and know you're capable of more.
You're ready to stop offering treatments that no longer align with the business you want to create.
You want to become the go-to bespoke skin expert in your area.
You're willing to implement what you learn, not just collect more information.
You're looking for accountability as much as education.
You're open to being challenged, because you know growth happens outside your comfort zone.
You're committed to building an exceptional skin business that gives you confidence, purpose and freedom.

You don't lack talent.

You don't lack potential.

You simply need the structure, strategy and support to turn your ambition into reality.

Imagine six months from now...

You're no longer second-guessing every consultation.
You're confident in your recommendations because you truly understand the skin in front of you.
You've stopped doing treatments that drain your energy.
Your clients trust your expertise, value your recommendations and happily invest in their skin.
Your business feels intentional, profitable and exciting.
You're no longer trying to compete with everyone else.
You're becoming known for something.
Most importantly... You've become the business owner you always knew you were capable of being.

You Don't Need Another Course.

You already know more than you think you do.

What you need is the confidence to trust yourself, the strategy to build an exceptional skin business and the accountability to consistently implement what you learn.

That's exactly why I created The Bespoke Facialist Formula™.

Over six months, I'll mentor you through every stage of becoming the go-to bespoke skin expert—from consultations, bespoke treatment planning and pricing to positioning, client journeys and business strategy.

This isn't about doing more. It's about refining how you work, elevating your standards and building a calm, confident and profitable business you're proud to lead.

Exceptional skin businesses aren't built by learning more. They're built by implementing better.

Perfect the Consultation Process

Craft a signature client journey by mastering the art of in-depth consultations and developing results-driven skin plans, thoughtfully tailored to each client’s individual needs.

Master Bespoke Facial Treatments

Learn how to create your own signature, personalised facial treatments that are not available anywhere else, deliver exceptional results and allow you to stand out from the competition.

Build an Expert Skin Business

Learn how to position yourself as the go to skin expert, easily; how to attract dream clients and how to implement key business strategies to increase revenue and long term bookings.

Why The Bespoke Facialist Formula™ Works

Over the last 20 years, I've built an award-winning skin business by doing things differently.

Not by trying to be everything to everyone.

But by becoming known for my expertise, creating truly bespoke client journeys and building long-term relationships built on trust, results and exceptional care.

That approach hasn't just helped me build an award-winning business. It's given me a business I'm genuinely proud to lead.

Today, I'm passionate about helping ambitious beauty and skin business owners do the same.

The Bespoke Facialist Formula™ isn't about copying my business. It's about giving you the roadmap, structure, support and accountability to build your exceptional skin business.

One that's built around your strengths.

One that's trusted by your clients.

And one that gives you the confidence, freedom and fulfilment you started your business for.

This mentorship is designed for qualified beauty and skin business owners who are ready to move beyond simply being busy and become known for their expertise.

If you're ready to refine your approach, raise your standards and build a business you're proud to lead, I'd love to guide you every step of the way.

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Take a look at what's inside

Define your Dream Skin Business

Start by getting clear on the business you truly want to build. In this powerful module, you'll define your dream skin business — one that aligns with your values, lifestyle and long-term vision.

How to create a Consultation Experience

Step away from boring consultations and learn how to create a consultation experience that acts as the foundation of your bespoke services. This will set you apart from the competition and ensure you deliver exceptional results that build client loyalty.

Create Your Signature Bespoke Treatments

A clear breakdown of how to step away from traditional treatment protocols, guidance on how to design your own unique bespoke treatments and example client scenarios to build your confidence plus much more.

Build Your Expert Skin Business

This module is your blueprint for growth — helping you step confidently into your role as an expert, attract aligned clients, boost your income through retail, host successful events, and build a business designed for long-term success.

VIP Membership Method

Here, I share the exact method that secures over £30,000 in annual revenue — a powerful strategy to create consistent income, deepen client loyalty and elevate the long-term stability of your business.

3 Steps to 3k Cash Injection

Learn the proven three-step strategy I use to generate quick £3,000 cash injections — perfect for boosting revenue during slower periods or funding your next business investment with ease.

Course Curriculum

Module 2 - Lesson 1: Introduction Module 2 - Lesson 2: Why The Consultation Is The Most Important Part Of The Whole Process Module 2 - Lesson 3: The New Client Process Module 2 - Lesson 4: Skin Analysis Equipment Module 2 - Lesson 5: The Importance Of Tracking Results Over Time Module 2- Lesson 6: The Bespoke Facialist Formula Consultation Framework Module 2 - Lesson 7: Consultation Etiquette Module 2 - Lesson 8: How To Decide On The Right Bespoke Treatment For The Client Module 2 - Lesson 9: The Consultation Process For Existing Clients Module 2 - Lesson 10: The Bespoke Facialist Formula Follow up Process Module 2 - BONUS Skin Plan Template Module 2 - BONUS New Client Consultation questions Module 2 - BONUS Existing Client Consultation questions Module 2 - BONUS Aftercare Template

Module 3 - Lesson 1: Introduction Module 3 - Lesson 2: Concept Of Offering Time vs Specific Treatment Module 3 - Lesson 3: Creating Your Own Bespoke Facial Experiences Module 3- Lesson 4: Mapping Out Your Treatment Elements Example Module 3 - Lesson 5: Skin Concern & Solution Guide Example Module 3 - Lesson 6: The Practical Application Module 3 - Lesson 7: Pricing Your Bespoke Facial Treatments Module 3 - Lesson 8: Pricing Spreadsheet Tutorial Module 3 - Lesson 9: Prioritising Skin Concerns in Bespoke Facial Treatments Module 3 - Lesson 10: Example Client Scenarios Module 3 - Lesson 11: How To Elevate The Whole Experience Module 3 - BONUS Bespoke Facialist Formula Pricing Spreadsheet Module 3 - BONUS Skin Concern Pyramid Module 3 - BONUS Examples of Bespoke Treatments I could create based on my offerings

Module 4 - Lesson 1: Introduction Module 4 - Lesson 2: Positioning Yourself As The Expert Module 4 - Lesson 3: The Importance of Retailing Module 4 - Lesson 4: How To Launch The Bespoke Facialist Formula Module 4 - Lesson 5: How To Attract Your Dream Clients Module 4 - Lesson 6: My Go-To Business Tasks For Growth Module 4 - Lesson 7: Email Marketing Module 4 - Lesson 8: Social Media Module 4 - Lesson 9: Planning & Hosting Successful Events Module 4 - Lesson 10: Bespoke Skin Transformation Programmes

Meet your Skincare Expert & biggest supporter

Hi, I'm Sarah.

I'm a wife and mum to two girls, a multi-award-winning facialist, salon owner and mentor with over 20 years of industry experience.

For most of my career, I wasn't chasing awards or recognition. I was chasing something much more important.

I wanted to build a business I was proud to lead.

A business where I was known for my expertise, worked with clients who trusted my recommendations and happily invested in their skin and one that gave me the freedom to be present for my family without sacrificing my ambition.

It didn't happen overnight. I opened my business at just 19 during a recession and over the years, experienced everything that comes with long-term business ownership - from self doubt and setbacks to raising two young daughters whilst continuing to grow my salon.

Like many beauty business owners, I spent years refining not just my treatments, but my consultations, client journey, pricing, systems, mindset and the way I approached business. Because I realised something. Building an exceptional skin business isn't just about becoming better at treatments. It's about becoming the business owner your future clients are looking for.

Today, I run an award-winning facial business filled with loyal, high-value clients who trust my expertise completely.

I do work I genuinely love. I collect my daughters from school every day. I never miss the moments that matter most and I've built a business that supports my life instead of consuming it.

As more beauty and skin business owners began asking how I'd created this way of working, I realised they didn't need another course. They needed a roadmap. Someone to challenge them. Hold them accountable. Help them implement.

That's why I created The Bespoke Facialist Formula™.

Not to teach women how to build a business that looks like mine. But to mentor ambitious beauty and skin business owners to build businesses they're proud to lead. Businesses built on expertise instead of overwhelm. Confidence instead of comparison. Strategy instead of guesswork. Because I truly believe exceptional skin businesses aren't built by learning more. They're built by implementing better.

If you're ambitious, coachable and ready to take ownership of your growth, I'd love to help you become the go-to bespoke skin expert and build the business you know you're capable of.

Vicky Rawcliffe, Multi Award Winning Therapist

"I am a long-term client of Sarah's and have always been in awe of her skills as a Skin Specialist, so much so that when she told me that she was creating a course to train other professionals I jumped at the chance to book on. As an experienced Holistic Therapist I had received incredible training in Reflexology, Massage, Energy Work etc but felt that my facial training was pretty generic and just didn't go as deep as I would have liked. I specialise in creating bespoke, personalised treatments for my clients, and I wanted to be able to do the same with my Holistic Facials. Sarah's Bespoke Facialist Formula online course was exactly what I was looking for to gain a deeper understanding of bespoke Facial Treatments. She has such a clear and accessible teaching style that I felt supported from the start. It's absolutely inspiring to be taught by an Expert in the Field, and Sarah is exactly that - an Expert... and an amazing teacher too! I would not hesitate to recommend The Bespoke Facialist Formula to any therapist looking to deepen their knowledge of skin and bespoke facial techniques, with the bonus of learning from an award-winning, hands-on Therapist that has created a fantastic business for herself.

The Bespoke Facialist Formula™
- 6 Month Mentorship Programme

Are you ready to become the go-to bespoke skin expert?

If you're ambitious, coachable and ready to implement, The Bespoke Facialist Formula™ will give you the roadmap, support and accountability to build the business you know you're capable of.

This isn't just another online course.

It's a six-month mentorship designed to help you refine your expertise, elevate your standards and build an exceptional skin business with confidence and intention.

Together, we'll create a business that reflects your expertise, attracts clients who truly value your knowledge and supports the life you want to lead.

The roadmap is here.

The support is here.

The accountability is here.

All you need to bring is the ambition to implement.

Programme Includes:

✔️ 6 Months Access to The Bespoke Facialist Formula™

✔️ 6 Modules of Core Content

✔️ Bi-weekly Live Q&A Coaching Support with Sarah

✔️ Bi-weekly Live Guest Expert Coaching Calls

✔️ Access to all previous Live Call Recordings

✔️ Dream Life Number Spreadsheet

✔️ Bespoke Facial Pricing Spreadsheet

✔️ Direct WhatsApp Access Support with Sarah

(with Mastermind & VIP)

✔️ Private WhatsApp Community Support Group inc Sarah

✔️ Monthly Social Media Content Planner

✔️ Templates, Workbooks & Scripts

✔️ Access to Skin Business Bootcamp (worth £197)

✔️ Access to The Fast Track Revenue Method (worth £27)

✔️ Monthly 1:1 Calls with Sarah (Mastermind)

✔️ Private VIP Day* in person or virtual *with VIP (worth £1,997)

✔️ Invitation to Quarter Business Planning Session *with VIP (worth £297)

INVESTMENT

6 MONTH GROUP COACHING MENTORSHIP

Pay in Full £2,997

Installments £499.50 x 6

6 MONTH Mastermind Mentorship

Pay in Full £5,997

Installments £999.50 x 6

6 MONTH VIP 1:1 Mentorship

Pay in Full £9,997

Installments £1,666.50 x 6

Your Future Business Starts

With One Decision.

If you're ready to stop being a generalist, become the go-to bespoke skin expert and build a business you're proud to lead, I'd love to help you make it happen.

Apply for your complimentary 1:1 Business Strategy Call and together we'll explore where you are now, where you want to be and whether The Bespoke Facialist Formula™

is the right next step for you.

APPLY FOR MENTORSHIP

Sarah
Johnson
Facialist