THE BESPOKE FACIALIST FORMULA™:
The 6 month Mentorship for Beauty Business Owners who are ready to Master Bespoke Facials & become the go-to Skin Expert, so they can double their income, work less & create more freedom.
Does this sound like you?
Right now, you might be feeling stuck, exhausted, or quietly questioning how you ended up here.
You’re busy - working long hours, but the rewards don’t reflect the effort you’re putting in.
Your diary may be full, yet you don’t feel financially comfortable or energised by your work.
Your passion is skin, but you may feel:
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Trapped in a business that no longer supports you
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Unsure how to move forward without starting again
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Disconnected from the passion you once had.
You want to create truly bespoke treatments that deliver visible, transformative results - but you’re not always confident in your decisions.
You may:
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Second-guess your skin analysis and recommendations
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Feel unsure how to structure consultations properly
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Be offering treatments you don’t enjoy just to stay busy
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Compare yourself to facialists charging more and working less, wondering how they do it
You don’t lack skill or passion, you lack structure, clarity and confidence in how you work.
Deep down, you know you’re capable of more but you’re unsure how to reshape your business into something sustainable, aligned and rewarding.
Imagine what’s possible…
After completing The Bespoke Facialist Formula™, everything changes.
Instead of feeling overworked and scattered, you feel clear, confident and in control.
You stop doing treatments that drain you.
You work with intention, not exhaustion.
You lead clients with confidence and they trust you completely.
Welcome To The Bespoke Facialist Formula™
This is your Complete Blueprint for Mastering Bespoke Facials and Building Your Dream Skin Business - one that provides your clients with transformational results, boosts your income and
provides you with the freedom to run your business on your terms.
This high-touch, 6 month mentoring programme created by Multi Award Winning Skin Expert, Sarah Johnson Facialist will empower professionals with the skills, confidence and techniques needed to master personalised treatments, attract loyal clients and position themselves as experts in bespoke skincare.
You'll learn how to become the go-to facial expert, build a fully booked diary (on your terms) AND increase your income, while stepping away from generic protocols.
After completing The Bespoke Facialist Formula™ everything changes:
Instead of feeling overworked and scattered, you feel clear, confident and in control.
You stop doing treatments that drain you.
You work with intention, not exhaustion.
You lead clients with confidence and they trust you completely.
✔️ You’ll feel confident conducting in-depth consultations and creating personalised treatment plans that deliver real, visible results
✔️ You’ll know exactly how to position yourself as a sought-after facialist offering premium, bespoke services
✔️ You’ll stop second-guessing your recommendations and trust your expertise — allowing you to charge accordingly
✔️ You’ll attract loyal, high-value clients who respect your knowledge and commit to long-term skin journeys
✔️ You’ll build a business that feels financially comfortable, sustainable and aligned with your life
This isn’t just another course
The Bespoke Facialist Formula™ isn’t about doing more.
It’s about refining how you work, elevating your standards, and creating a calm, repeatable way of working that supports both your clients and your lifestyle.
This is the roadmap to:
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Mastering bespoke facial treatments
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Reclaiming confidence and direction
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Stepping fully into the role of a respected skin expert
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Building a business that works for you, not against you
Perfect the Consultation Process
Craft a signature client journey by mastering the art of in-depth consultations and developing results-driven skin plans, thoughtfully tailored to each client’s individual needs.
Master Bespoke Facial Treatments
Learn how to create your own signature, personalised facial treatments that deliver exceptional results and allow you to stand out from the competition.
Business Strategy
Made Simple
Learn how to position yourself as the go to skin expert, easily; how to attract dream clients and how to implement key business strategies to increase revenue and long term bookings.
Unlock The Secrets To Exceptional Facials And Long-Term Business Success
My bespoke approach has transformed the way I work with my clients and has helped me to win multiple awards.
I haven’t just built a successful facial business, I’ve created a proven roadmap for growth, client loyalty and long-term success.
Now, I’m passionate about sharing that knowledge with established beauty & skin professionals facialists who are ready to refine, elevate and futureproof the way they work.
The Bespoke Facialist Formula™ will provide you with the tools, structure and clarity to recreate my bespoke approach within your own business, allowing you to elevate your treatments, strengthen client relationships and step confidently into the role of a skin expert.
This programme is designed for qualified, established professionals who already have a business in place and are ready to move beyond “busy” into intentional, profitable and sustainable growth.
If you’re looking to refine your approach, raise your standards and build a bespoke facial business that supports both your clients and your life, I’m here to guide you every step of the way.
Take a look at what's inside
Define your Dream Skin Business
Start by getting clear on the business you truly want to build. In this powerful module, you'll define your dream skin business — one that aligns with your values, lifestyle and long-term vision.
How to create a Consultation Experience
Step away from boring consultations and learn how to create a consultation experience that acts as the foundation of your bespoke services. This will set you apart from the competition and ensure you deliver exceptional results that build client loyalty.
Master your own Bespoke Treatments
A clear breakdown of how to step away from traditional treatment protocols, guidance on how to design your own unique bespoke treatments and example client scenarios to build your confidence plus much more.
Bespoke Business Strategy made simple
This module is your blueprint for growth — helping you step confidently into your role as an expert, attract aligned clients, boost your income through retail, host successful events, and build a business designed for long-term success.
VIP Membership Method
Here, I share the exact method that secures over £30,000 in annual revenue — a powerful strategy to create consistent income, deepen client loyalty and elevate the long-term stability of your business.
3 Steps to 3k Cash Injection
Learn the proven three-step strategy I use to generate quick £3,000 cash injections — perfect for boosting revenue during slower periods or funding your next business investment with ease.
Course Curriculum
Meet your Skincare Expert & biggest supporter
Hi, I’m Sarah — I’m a wife and mum to two girls, a multi-award-winning facialist, and a salon owner with over 20 years of industry experience, including 17 years running my own successful business.
Many years ago, I had a clear vision: to build a business that worked around my life as a mum — allowing me to spend precious time with my family while creating transformative, bespoke treatments for my dream clients. Clients who valued my expertise, trusted my recommendations and paid me my worth.
The journey wasn’t always smooth. I set up my business during a recession at just 19, navigated a global pandemic while raising two small children, and experienced the many highs and lows that come with long-term business ownership. Through determination, resilience and continually refining my approach, I turned those challenges into opportunities.
Today, I’ve built a thriving facial business filled with high-value, loyal clients who trust me completely with their skin — and I’ve created a calm, intentional way of working that supports both my clients and my life.
My business allows me to do work I truly love while supporting the life I want for my family. I drop my children off at school, pick them up every day, and never miss a school performance — without guilt or compromise.
Over time, as other established facialists and beauty business owners began asking how I had created this level of clarity, confidence and sustainability, it became clear this approach needed to be shared in a structured, repeatable way.
The Bespoke Facialist Formula™ is the proven blueprint I created and now teach, to help experienced facialists refine their skills, elevate their standards and build businesses that stand out, pay them their worth and support their lives.
This programme is designed for qualified, established facialists who already have a business in place and are ready to move beyond feeling busy, overworked or stuck — and towards intentional, profitable and fulfilling growth.
If you’re ready to step into the role of a respected skin expert and create a business and life that truly align, I’m here to guide you every step of the way.
Are you ready to make your dream business a reality? Let’s make it happen together.
The Bespoke Facialist Formula™
- 6 Month Mentorship Programme
Are you ready to implement The Bespoke Facialist Formula™ with confidence and create your dream skin business that positions you at the top of your field?
This isn't just another online course.
This is a business shift that will elevate your entire business, so that you can confidently grow a reputation that keeps your diary full and your business thriving.
Programme Includes:
✔️ 6 Months Access to The Bespoke Facialist Formula™
✔️ 6 Modules of Core Content
✔️ Full access to my VIP Membership Method Training
✔️ Full access to 3 Steps to £3k Cash Injection Training
✔️ Bi-weekly Live Q&A Coaching Support with Sarah
✔️ Bi-weekly Live Guest Expert Coaching Calls
✔️ Access to all previous Live Call Recordings
✔️ Bespoke Facial Pricing Spreadsheet
✔️ Direct WhatsApp Access Support with Sarah
✔️ Private WhatsApp Community Support
✔️ Monthly Social Media Content Planner
✔️ Templates and Workbooks
✔️ Access to Skin Business Bootcamp
✔️ Access to The Fast Track Revenue Method
✔️ Private Strategy Session*
✔️ Monthly 1:1 Calls with Sarah*
✔️ Private VIP Day* (in person or virtual)
✔️ Invitation to Quarter Business Planning Session*
*With VIP option