Does this sound like you?
Right now, you might be feeling stuck, overwhelmed, or even questioning whether you have what it takes to stand out as a facialist.
You love skincare, but you’re unsure how to create truly bespoke treatments that deliver real, transformative results. You struggle with confidence when analysing skin, worried you’ll make the wrong recommendations. You see other facialists charging premium prices and attracting loyal clients—and you wonder how they do it. You want to build a thriving business, but you're not sure how to position yourself as an expert. You’re passionate about skincare and results-driven treatments, but deep down, you know you need more knowledge, structure, and confidence to truly elevate your craft. Imagine What’s Possible...
After completing The Bespoke Facialist Formula, everything changes.
✔️ You'll feel confident conducting in-depth consultations and creating personalised treatment plans that deliver real, visible results for your clients.
✔️ You’ll know exactly how to position yourself as a sought-after facialist with premium, personalised services.
✔️ You’ll no longer second-guess your recommendations—you’ll trust your expertise and be able to charge accordingly.
✔️ You’ll attract a loyal, high-value client base who appreciate your knowledge and invest in your treatments.
This isn’t just another course—it’s the roadmap to transforming your career, mastering bespoke facial treatments and stepping into the role of an expert Facialist.
Welcome To The Bespoke Facialist Formula!
This is your Complete Blueprint for Mastering Bespoke Facials and Building Your Dream Skin Business -
one that provides your clients with transformational results, boosts your income and
provides you with the freedom to run your business on your terms.
This high-touch, 6 month mentoring programme created by Multi Award Winning Skin Expert, Sarah Johnson Facialist will empower professionals with the skills, confidence and techniques needed to craft personalised treatments, attract loyal clients and position themselves as experts in bespoke skincare.
You'll learn how to become the go-to facial expert, build a fully booked diary (on your terms) AND increase your income, while stepping away from generic protocols.
Perfect the Consultation Process
Craft a signature client journey by mastering the art of in-depth consultations and developing results-driven skin plans, thoughtfully tailored to each client’s individual needs.
Master Bespoke Facial Treatments
Learn how to create your own signature, personalised facial treatments that deliver exceptional results and allow you to stand out from the competition.
Business Strategy
Made Simple
Learn how to position yourself as the go to skin expert, easily; how to attract dream clients and how to implement key business strategies to increase revenue and long term bookings.
Unlock The Secrets To Exceptional Facials And Long-Term Business Success
My bespoke approach has transformed the way I work with my clients and has helped me to win multiple awards. I have not only built a successful facial business but also created a roadmap for growth, success and client loyalty. Now, I’m passionate about sharing that knowledge with you.
The Bespoke Facialist Formula will provide you with the tools and knowledge to be able to recreate my bespoke approach within your own business and to elevate your facial business.
Whether you're taking your first steps into the world of skincare or looking to refine and elevate your existing facial business, I’m here to guide you every step of the way.
Define your Dream Skin Business
Start by getting clear on the business you truly want to build. In this powerful module, you'll define your dream skin business — one that aligns with your values, lifestyle and long-term vision.
How to create a Consultation Experience
Step away from boring consultations and learn how to create a consultation experience that acts as the foundation of your bespoke services. This will set you apart from the competition and ensure you deliver exceptional results that build client loyalty.
Master your own Bespoke Treatments
A clear breakdown of how to step away from traditional treatment protocols, guidance on how to design your own unique bespoke treatments and example client scenarios to build your confidence plus much more.
Bespoke Business Strategy made simple
This module is your blueprint for growth — helping you step confidently into your role as an expert, attract aligned clients, boost your income through retail, host successful events, and build a business designed for long-term success.
VIP Membership Method
Here, I share the exact method that secures over £30,000 in annual revenue — a powerful strategy to create consistent income, deepen client loyalty and elevate the long-term stability of your business.
3 Steps to 3k Cash Injection
Learn the proven three-step strategy I use to generate quick £3,000 cash injections — perfect for boosting revenue during slower periods or funding your next business investment with ease.
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Welcome to The Bespoke Facialist FormulaWelcome
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Module 1 - The Bespoke FoundationsModule 1 - Lesson 1: Introduction Module 1 - Lesson 2: What Does 'Bespoke' Mean In Skincare? Module 1 - Lesson 3: The Science Behind Tailoring Treatments Module 1 - Lesson 4: Personalisation - The Key To Longterm Skin Health Module 1 - Lesson 5: Define Your Dream Skin Business Module 1 - Lesson 6: Define Your Dream Business Workbook
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Module 2 - The Consultation ProcessModule 2 - Lesson 1: Introduction Module 2 - Lesson 2: Why The Consultation Is The Most Important Part Of The Whole Process Module 2 - Lesson 3: The New Client Process Module 2 - Lesson 4: Skin Analysis Equipment Module 2 - Lesson 5: The Importance Of Tracking Results Over Time Module 2- Lesson 6: The Bespoke Facialist Formula Consultation Framework Module 2 - Lesson 7: Consultation Etiquette Module 2 - Lesson 8: How To Decide On The Right Bespoke Treatment For The Client Module 2 - Lesson 9: The Consultation Process For Existing Clients Module 2 - Lesson 10: The Bespoke Facialist Formula Follow up Process Module 2 - BONUS Skin Plan Template Module 2 - BONUS New Client Consultation questions Module 2 - BONUS Existing Client Consultation questions Module 2 - BONUS Aftercare Template
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Module 3 - Mastering Bespoke Facial TreatmentsModule 3 - Lesson 1: Introduction Module 3 - Lesson 2: Concept Of Offering Time vs Specific Treatment Module 3 - Lesson 3: Creating Your Own Bespoke Facial Experiences Module 3- Lesson 4: Mapping Out Your Treatment Elements Example Module 3 - Lesson 5: Skin Concern & Solution Guide Example Module 3 - Lesson 6: The Practical Application Module 3 - Lesson 7: Pricing Your Bespoke Facial Treatments Module 3 - Lesson 8: Pricing Spreadsheet Tutorial Module 3 - Lesson 9: Prioritising Skin Concerns in Bespoke Facial Treatments Module 3 - Lesson 10: Example Client Scenarios Module 3 - Lesson 11: How To Elevate The Whole Experience Module 3 - BONUS Bespoke Facialist Formula Pricing Spreadsheet Module 3 - BONUS Skin Concern Pyramid Module 3 - BONUS Examples of Bespoke Treatments I could create based on my offerings
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Module 4 - Bespoke Business Strategy & GrowthModule 4 - Lesson 1: Introduction Module 4 - Lesson 2: Positioning Yourself As The Expert Module 4 - Lesson 3: The Importance of Retailing Module 4 - Lesson 4: How To Launch The Bespoke Facialist Formula Module 4 - Lesson 5: How To Attract Your Dream Clients Module 4 - Lesson 6: My Go-To Business Tasks For Growth Module 4 - Lesson 7: Email Marketing Module 4 - Lesson 8: Social Media Module 4 - Lesson 9: Planning & Hosting Successful Events Module 4 - Lesson 10: Bespoke Skin Transformation Programmes
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Module 5 - The VIP Membership MethodModule 5 - Lesson 1: Introduction Module 5 - Lesson 2: What is a VIP Membership? Module 5 - Lesson 3: Creating your Membership Plans Module 5 - Lesson 4: Getting your Pricing right Module 5 - Lesson 5: VIP Benefits & Perks Module 5 - Lesson 6: How to market your VIP Membership Module 5 - Lesson 7: How to Grow & Scale your VIP Membership
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Module 6 - 3 Steps to 3K Cash InjectionModule 6 - Lesson 1: Introduction Module 6 - Lesson 2: Step 1. Plan, Create & Theme Module 6 - Lesson 3: Step 2. Package & Design Module 6 - Lesson 4: Step 3. Sell & Convert
Meet Your Skincare Expert
Hi, I’m Sarah — I'm a wife and Mum to two girls, a Multi-Award-Winning Facialist and a salon owner with 20 years of industry experience, including 16 years running my own successful business.
Many years ago, I had a vision: to build a business that worked around my life as a Mum, allowing me to spend precious time with my family while creating transformative bespoke treatments for my dream clients—clients who valued my expertise and paid me my worth.
The journey wasn’t always smooth. I set up my business during a recession at just 19! I survived a global pandemic while raising two small children and have navigated the many highs and lows of business ownership. But, through determination, resilience and refining my approach, I turned those challenges into opportunities. Today, I’m proud to say I’ve built a thriving business filled with high-vibe clients who trust me to care for their skin.
My dream business not only allows me to do what I love, it also supports the life I’ve always wanted for my family. I get to drop my children off at school, pick them up every day and never miss a school performance—no Mum guilt here!
Now after multiple requests, I want to help you to do the same. The Bespoke Facialist Formula is the exact blueprint I designed to create a business that sets me apart from the competition, pays me my worth, aligns with my life as a Mum AND allows me to truly make a difference in my clients lives. Whether you are just starting out in your skin career or looking to elevate your skills, this course will give you the tools, confidence and strategies to create a business—and a life—you’ll love.
Are you ready to make your dream business a reality? Let’s make it happen together!
The Bespoke Facialist Formula
- 6 Month Mentorship Programme
Are you ready to implement The Bespoke Facialist Formula with confidence and create your dream skin business that positions you at the top of your field?
This isn't just another online course.
This is a business shift that will elevate your entire business, so that you can confidently grow a reputation that keeps your diary full and your business thriving.
Programme Includes:
✔️ 6 Months Access to The Bespoke Facialist Formula
✔️ 6 Modules of Course Content
✔️ 48 Video Lessons
✔️ Full access to my VIP Membership Method Training worth £497
✔️ Full access to 3 Steps to £3k Cash Injection Training worth £497
✔️ FREE Bi-weekly Live Q&A Coaching Support worth £5,964
✔️ FREE Bonus Templates and Workshops worth £197
✔️ FREE Bespoke Facial Pricing Spreadsheet worth £600
✔️ FREE Private WhatsApp Group worth £497
✔️ FREE Monthly Social Media Content Planner worth £200
✔️ FREE Access to Live Guest Expert Coaching Calls
✔️ FREE Access to Skin Business Bootcamp worth £97
✔️ FREE 60 Minute 1:1 Mentoring Call* worth £297 (With Full Payment)
Investment
1 Payment of £2,997.00
Payment Plan Also Available